“Despite the fact that it has no bike lane, Telegraph Avenue is one of the most popular routes for cyclists in Oakland. According to city estimates, more than 1,200 cyclists ride Telegraph Avenue every day, competing with cars and buses for space on the busy street. As part of a substantial redesign of this corridor — a critical north-south route that connects downtown Oakland to the Temescal district to Berkeley — officials hope to make the roadway safer for biking. And if they do it right, it’s not just cyclists who will benefit.
The positive correlation between biking and business may seem obvious to full-time cyclists. But for business owners concerned about trading parking spaces for bike lanes, it’s not always an easy sell.
For Stephanie Sockel, general manager of Marc 49, a Telegraph Avenue wine bar, improved bike access is a no-brainer. For starters, it’s a matter of safety: Two of her employees who bike to work have been hit by cars, she said. Sockel also predicted that a Telegraph bike lane would also improve business. “I really think it will give us better curb appeal, honestly. People riding bikes are able to see businesses a bit closer,” she said, adding that a bikeway would enable more patrons to get to her bar. “That will increase the options for people who don’t drive cars or are trying to drive their cars less.”“
read more: ebx, 11.06.14.