While praised for retailing well designed, affordable apparel, H&M doesn’t exactly have the best track record when it comes to sustainable business practices. In 2010, the clothing giant was accused of throwing away garments en masse that were never sold, and earlier this year they were accused of operating sweatshop-like conditions at one of their sub contractor’s factories in Cambodia.
Whether an effort to redeem their tarnished reputation, or just good marketing, the Swedish-based company has come up with a “Global Clothes Collecting Initiative.” The first fashion label to launch such a campaign, the idea is that customers can bring clothing from any brand, in any condition to one of their 48 stores around the world to recycle. The effort is intended to help consumers cut down on their own textile-waste. In exchange, H&M’s press release outlines, “the customer will receive a voucher for each bag brought. The collected clothes are then handled by H&M’s partner, I:Collect, which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use.
“Long-term, H&M wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibres.”
good effort, but the larger picture is that people gotta change their lifestyles. just stop buying so much clothing you don’t need! fast-fashion is such a trap. go spend your hard-earned money on quality (generally more pricey but) more durable goods. give old stuff away to goodwill or the salvation army, a local church or charity, or directly to some people on the street.