In 2008, the World Heath Organisation estimated that between the years 2000-2015, car accidents around the world would kill 20 million people and cause 200 million serious injuries. Cars, of course, also spew loads of pollution, which also kills people and causes all manner of health & environmental problems. That’s a lot of death and suffering for a transportation system that sucks to use.
Cars also make our cities much less interesting places to live. The density of cities like New York and San Francisco—which are far less car-dependent than San Diego—is precisely what makes them more vital and creative; sprawl is fundamentally stultifying.
Sprawl also chews up an insane amount of land, which should be criminal in a bioregion as singularly gorgeous as San Diego. Consider that one thousand people could comfortably live in a car-free town the size of an average commuter parking lot (with ample open space in the heart of it).
Modern Times exists to make extraordinary beer. But it’s also an actor in the life of this city. It has a responsibility to shape its own environment, to constructively engage with the city upon which it relies. One of the ways it will do that is by helping to transform San Diego into a better, more livable place.
San Diego should look like this:
Los Angeles (!)
And like this:
If that seems far-fetched, it shouldn’t. There’s no reason why San Diego can’t look like those pictures; it’s simply a matter of creating the will to transform strip malls and auto parks into human-scale buildings and car-free streets.
But’s it not just that San Diego should be the most gorgeous, walkable, sustainable city in the world; it should also preserve the unbelievably beautiful land that surrounds it. Due to an absence of vision and an excess of greed and laziness, huge swaths of San Diego County’s almost unimaginably stunning and irreplaceable land has been converted into a sea of asphalt.
This is what San Diego looks like without sprawl:
And like this:
We should save as much of what remains as we can.
So that will be one of the social missions of Modern Times. If you think you can help, get in touch. Obviously we’re not going to be giving away cash anytime soon, but we’ll do what we can to leverage our beer and our space and our voice to help.